EXPERIENCE 

American Airlines Center (NHL Dallas Stars & NBA Dallas Mavericks)

Marketing Coordinator, Dallas, TX 5/2013- Present 

 Create and update content for americanairlinescenter.com, eBlasts and social media profiles 

 Handle graphic design projects including a new company email signature, venue advertising and new venue logos 

 Increased social media numbers by nearly 25% in 6 months 

 Develop ideas for gifts and initiatives to ensure that artists and their crews feel welcomed and enjoy their time at the venue 

 Manage media and onsite radio broadcasts during Fleetwood Mac, HBO Boxing, The Package Tour, Justin Bieber and Beyonce 

 Assist with New Kids On The Block VIP and “The Package Tour” Official After Party 

 Delegate and oversee projects given to high school and college interns 

 

Digital Marketing Intern 2/2013- 5/2013 

 Assisted with marketing of Big 12 Tournament via social media and outreach to intramural programs 

 Initiated innovative social media campaigns for upcoming events to increase following and interactivity with fans 

 Developed and wrote blog posts for the arena’s website 

 Assisted Maroon 5 tour manager and label rep with execution of VIP tour parties and meet and greets 

 Managed media and press during Bon Jovi and Eric Clapton concerts 

 Researched and created marketing campaigns and proposals for events 

 Learned and assisted with media buying for radio, billboards and television 

 Managed PR for Bon Jovi concert including the Bon Jovi Community Service Campaign and arena initiatives for the band and crew 

 

Cumulus Radio

Promotions Assistant, Dallas, TX 12/2012-5/2013 

 Run on-site promotional events and ticket giveaways for i93, The Wolf and KSCS 

 Assist in troubleshooting back stage with talent and in-house during 12 Man Jam and Texas Mardi Gras 

 

RSPR 

Public Relations and Events Intern, Los Angeles, CA 6/2012-1/2013 

 Worked VIP check-in for The Art of Rap screening and SRC Think Pink Rocks Event 

 Escorted talent through interviews and photographs at the KWL Event and SRC Think Pink Rocks 

 Represented Tattoo Bandz during the Teen Choice Awards Gifting Suite 

 Assisted with trouble shooting throughout events for talent, managers, staff and media 

 Reached out to potential sponsors for the Sundance Collective Event at Sundance Film Festival 

 

Texas Motor Speedway: Speedway Children’s Charities 

Marketing & Public Relations Intern, Fort Worth, TX 8/2012-12/2012 

 Contacted and secured vendors, sponsors and more than 75 volunteers for events 

 Coordinated Jeff Gordon For The Cure LegoLand Event and TMS Christmas Lighting Ceremony 

 Lead the Tony Stewart Pit Crew Member for a Day and Victory Lane Experience at the November Sprint Cup race 

 Helped plan and execute No Limits Live Auction, No Limits Run and Celebrity Clay Shoot fundraising events raising over $400,000 

 Increased No Limits Run and SCC Twitter accounts by more than 200 followers in 3 months 

 

Pivotal PR 

Public Relations Intern, Los Angeles, CA 6/2012- 8/ 2012 

 Developed pitches for various media outlets including blogs and news sites on behalf of Pivotal and clients 

 Researched and created lists using Cision and IMDB Pro for organization and quick pitching 

 Initiated and maintained relationships with bloggers and journalists 

 Created social media content for clients and company to increase awareness of products and personalities 

 

Big 12 Conference, Sweet 16 & Elite 8 Volunteer, Arlington, TX 3/2013 

Wichita Theatre League, Marketing and Promotions Intern, Wichita, KS 6/2012-5/2012 

 

EDUCATION 

Texas Christian University, Fort Worth, Texas Expected Graduation 5/2014 

Bachelor of Science in Strategic Communication (Ad/PR) with Film, Television, Digital Media minor 

 

SKILLS 

Microsoft Word, Excel, Publisher, Adobe Photoshop, In Design, Illustrator, HTML & CSS Coding. Cision, IMDB Pro, Mail Manager 

Social Media: Twitter, Facebook, LinkedIn, Instagram, HootSuite, Wanelo, Pinterest, Vine